BBG | Be the GOAT. Creative consultancy, services and training hub

Small, sure-footed and unmatched.

BBG stands for the Black Bengal Goat, a symbol of excellence, elegance and the true essence of Bangladesh. Compact in size and formidable in spirit, it climbs where others hesitate.

That is how we work.

BBG is a premier creative consultancy, services and training boutique and hub. We build brands, sharpen ideas and train the people who will lead what comes next, bringing real market experience and academic depth to every engagement.

ExcellenceThe standard we hold every project to, from first idea to final detail.

EleganceClear thinking and refined craft. Nothing added that does not earn its place.

EssenceWork rooted in Bangladesh, with the confidence to stand anywhere.

0+years of cumulative GOATed experience

0co-founders, one herd

0pillars: consult, create, train

Two minds, one herd.

Empress GOAT

Sania Mahmood

Co-founder, BBG

A distinguished marketing and brand-building leader with over three decades of experience shaping major brands across telecommunications, fintech and fast-moving consumer goods. Sania played a pivotal role in establishing some of Bangladesh's most recognisable brands, including bKash and Robi Axiata, and served as Head of Marketing at Perfetti Van Melle Bangladesh, the company behind Mentos.

A valedictorian of the 28th Day Batch at IBA, University of Dhaka, she taught Strategic Brand Management as visiting faculty. Today she is CEO and co-founder of BuildNation Limited, advancing professional development, leadership training and workforce capability in Bangladesh.

bKashRobi AxiataPerfetti Van MelleIBA, DUBuildNation

GOAT Prime

Onindo Ahmed

Co-founder, BBG

A brand strategist, designer and design educator with over two decades of experience. Onindo started drawing professionally at eight as a cartoonist for Prothom Alo and went on to co-author the published comic book Gunda-Panda. His work spans branding, communication design, design thinking, product strategy, storytelling and business.

He has helped build brands and creative systems through ventures including Yellow Raptor, and teaches and mentors creative professionals and students through Thinkdemy, with sessions for NSU SBE, ULAB, IBA, DU, BYLC and SME Foundation. He believes in design-driven change and in using creativity to make a meaningful impact.

Yellow RaptorThinkdemyProthom AloGunda-PandaBYLC

Craft that climbs.

Brand strategy

Positioning, purpose and architecture that give a brand a point of view and a reason to be chosen.

Naming and identity

Names, logos and visual systems built to be remembered, protected and used for decades.

Campaigns and communication

Ideas, stories and communication design that move audiences across every channel.

Design thinking and product strategy

Human-centred methods that turn insight into products, services and experiences people want.

Storytelling and content

Narratives, scripts and content systems that carry a brand's voice, from a single line to a full series.

Business and leadership advisory

Practical counsel for founders and teams on growth, capability and building organisations that last.

Where talent learns to climb.

Train the herd.

Beyond client work, BBG is a place to grow. We run workshops, masterclasses and leadership programmes for students, creative professionals, teams and institutions, grounded in real brand-building practice and academic rigour.

Enquire about training

Brand and design workshops
Strategic brand management sessions
Leadership and professional development
Workforce capability programmes
Mentoring for creative professionals
Academic and institutional sessions

Four steps from brief to summit.

Step 1

Scout

We listen, research and map the terrain: your market, your audience and your ambition.

Step 2

Sharpen

We distil what we learn into a clear strategy and a single idea worth building on.

Step 3

Shape

We design, write and build the identity, campaign or system that brings the idea to life.

Step 4

Summit

We launch, train your teams and stay close as the work grows.